Branding for business _
2022-2023 // Head of Design @ Daisychain
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Daisychain Brand Identity

Daisychain is a Shopify app that provides simple referral programs for e-commerce businesses.

Work

This was a full brand build starting from the ground up, beginning with the name. This involved designing a logo, color scheme, typography (including a custom made TTF font), and brand peripherals. I worked with stakeholders to develop the tone and hone our brand voice, and created brand and style guidelines to serve as the basis for branding applications in the future. I also built the website, which you can check out here.

Results

A comprehensive brand identity was built around the concept of sharing, and the social aspect of the consumer side of e-commerce. The light and approachable nature of the brand gives way to candid messaging in marketing applications, and adds excitement to an otherwise bland competitive space. The branding guidelines help to direct the evolution of the brand.

2021-2022 // Creative Director @ VSR Growth
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VSR Growth Brand Identity

VSR Growth is an agency dedicated to scaling businesses user bases and revenue during the growth stage.

Work

As Creative Director it was my role to not only maintain brand consistency for our clients, but also create and guide our internal brand and voice. This involved creating logos, brand elements like illustrations and logo animations, and branded internal materials like invoices and marketing collateral. I also built our website, which you can check out here.

Results

As an agency offering various services for a diverse palette of clients, the simplified branding speaks to VSR Growth's versatility. A core pillar of the business is "modularity", an approach to both growth and creative strategies that allows for replication and iteration - two concepts visually portrayed through the brand.

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