Branding for e-commerce _
2022 // Head of Design @ Daisychain
FigmaShopifyIllustratorPhotoshop

AquaDawg Branding

AquaDawg is an online store that sells filtered dog water bottles. It served as a functional demo store for the Daisychain referral platform. My work also included the webstore, product shots, and interactive HTML.

Work

I created the brand, merchandise, product shots, and webstore where customers could purchase filtered dog water bottles and AquaDawg clothing. The product was sourced from an online supplier and served as a real dropshipping store and supplemental asset for the Daisychain technology at the same time. Using a real store with real products helped provide an open environment to gather learnings for the product that went beyond closed testing.

2021 // for Earthware.store
IllustratorPhotoshopInDesign

Earthware Branding & Merch

Designed for Earthware, an e-commerce brand that sold camping and outdoor supplies as well as a boutique line of clothing.

Work

For this project I designed the logo and brand elements, and conceptualized the application of the branding for a storefront and print materials. I also created the designs that were used for their clothing line.

2021 // for Blanket Softwear
IllustratorPhotoshopInDesign

Blanket Branding & Merch

Blanket Softwear is a LA based streetwear brand focused on minimal design and high quality materials, utilizing NFT technology for digital authentication.

Work

I developed the Branding for Blanket and assisted in designing their first limited batch of sweatshirts. I also created 100 NFTs that served as digital receipts for a purchase. Whenever a sweatshirt was purchased, the corresponding NFT was transferred to the customer as a certificate of authenticity.

2021 // for Referral Co.
IllustratorPhotoshopFigma

Discolink Branding

Conceptual branding for a tech SaaS service dedicated to providing cash back and discounts to customers across multiple e-commerce platforms.

Work

I created various brand concepts for a referral product funded by startup studio Science Inc. Discolink was a fun and modern spin on other products on the market, and I created full branding guidelines and mockups to visualize the brand and it's potential applications.

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