Developed & implemented strategy of the YuMOVE US brand, UK’s leading provider of pet supplements.
- Served on US Leadership team as owner of marketing & communications strategy for the US business.
- Developed and led content direction for social, paid media, events, email communications & more.
- Supported product development across D2C, ecom, & retail channels, including implementing launch campaigns.
Developed & implemented marketing strategy for Walkin Pets, maker of mobility aids for pets. (Acq Aug 2024)
- Created strategic evolution of the brand to transition focus from mobility aids to general pet mobility products.
- Owned rebranding project and served as point of contact for design agency executing rebrand.
- Developed and led content direction for social, paid media, events, email communications and more.
Owned all design needs for a SaaS startup that creates referral programs for e-commerce businesses. I created the brand and it’s guidelines, and managed frontend development projects for the Shopify app.
- Developed design system for the brand and ensured consistency across product design, marketing materials, social media, and app listing. Also designed and built the website.
- Produced explainer and sales videos for website, Shopify app listing, advertisements, and how-to videos.
- Designed UI components, screens, and flows for the product and collaborated with development team to implement user interface. Also mapped information architecture for the popup and admin console.
- Managed freelance developers and frontend projects, and helped drive product development roadmap.
Managed visual design projects for all clients at a growth marketing agency. maintaining internal brand identity.
- Applied client’s branding and voice to visual projects like graphic design for paid advertising, videos for sales and product trainings, logo animations, and HTML emails.
- Collaborated with internal growth team and client marketing teams to understand client’s objectives, strategize growth campaigns, and reach KPI goals.
- Designed brand elements like logos, colors, typography, and peripherals like PDF documents, merch, and the website.
- Created decks for client pitches.
Continued prior responsibilities while supporting rollout of proprietary CRM platform.
- Conducted user interviews and usability tests to devise UX strategies, and collaborated with marketing/sales and development teams to prioritize feature implementation.
- Collected and analyzed user data to determine ongoing UX/UI improvements and bug reports, and oversaw communications for new features/bug fixes.
- Developed video training series for the program highlighting features and processes from onboarding to advance tools and data export.
Worked on the MarCom team to provide audiovisual support to all marketing campaigns, sales efforts, and event coordination. I collaborated with the team to strategize campaigns and produce various internal and customer facing digital content, including:
- Video content like advertisements, sales training videos and supporting animations, presentations and announcement videos for events, social media content, product how-to’s, and product shots for the website.
- In-house podcast (also served as on air talent).
- Strategized event experiences and logistics, and traveled to location to film the event, create recap videos, and serve as point of contact for on-site AV.